translator

16 March 2009

My new EVISU shoes

Last month, i bought myself an EVISU shoes from UK(ebay), but untill today, the shoes still brand new in box. :)..EVISU is my favorites brand since 5 years ago when i was in UK. I call myself NO.1 fans in the world!...Im EVISU MANIAC!
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For more information about EVISU, please visit http://www.evisu.com/blog/ or http://www.evisu.com/ for online shop.
OK, lets have some intro about this brand EVISU - Once upon a time there was a real connoisseur of jeans, Hidehiko Yamane(the poster) – as expert and demanding as only certain Japanese “otaku” can be. He passionately searched for the best products to import from anywhere in the world.
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He soon realized that quality denim, the original, was impossible to find on the market. Then, during one of his trips looking for vintage pieces, he came across a 1950s American loom capable of weaving forty metres of a “selvedge” denim a day. Yamane had an idea: why not make exceptional jeans for connoisseurs like himself? So the Evisu adventure began. In 1988 Yamane – who calls himself a tailor, not a designer of jeans – created a cult product.
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He originally called his jeans Evis, after the Buddhist god of prosperity, and they were made in Osaka from pure American cotton. He personally painted his famous seagull logo on each article, a long and expensive process that only produced a dozen jeans a day. Meanwhile in the early 90s, the vintage trend took on and his jeans were growing in demand. In 1997 Evisu jeans took a leap forward when they were made on licence in Italy with the famous Japanese denim.
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Today the little Osaka trademark has become famous all over the world, with 400++ shops besides more than 50 in Japan. Today, Evisu continues to expand with its newest additions including Evisu Shoos, Evisu European Edition , Evisu Heritage, Evisu Genes, Evisu Mainline, Evisu Deluxe, Evisu and Kizzu.

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